5 Deadly mistakes that startups make and how to avoid them

Setting up a successful business is not an easy undertaking. Whichever the trade and regardless of an entrepreneur’s proficiency, mistakes are bound to happen – especially when launching a new business. There are a myriad of oversights that can occur…
How Kenyatta’s Brookside Dairy plans to dominate market

East Africa’s biggest milk processor Brookside Dairy is seeking to double its sales within a year in a well calculated plan to further reinforce its dominance of the local dairy industry. The company, which is majority owned by President Uhuru…
How to market a small business like a billion dollar enterprise

Running a small home-based business offers many advantages such as saving money on gas, tax breaks among other benefits. However, the success of the business is pegged on aggressive marketing. Below are simple ideas to help you promote your small business…
The ABCs of successful social media marketing

Social media marketing refers to the process of using social networking websites such as Twitter, Google Plus, Facebook, YouTube and Pinterest to market products or services. This new concept of marketing usually centres on the creation of content that draws…
3 Strategies to make your marketing campaign go viral

Viral marketing is a strategy that encourages people to broadcast a message to others, creating the potential for rapid multiplication to set off the message to millions of people. This concept can be the easiest and cheapest way to market…