ADN joins digital TV market race with free-to-air decoders

Ownership of set-top-boxes in Kenya has risen to 71pc. PHOTO/FILE
The African Digital Consortium (ADN) has started selling its free-to-air decoders across the country as the battle for the local digital TV market hots up.

ADN, which comprises the Nation Media Group (NMG); Royal Media Services and Standard Group, is distributing the set-top-boxes through Tropikal Brands Africa Ltd – a company associated with former NMG chief executive Linus Gitahi.

The decoder that is being sold for Sh4,400 comes at a time when a new study shows that ownership of set-top-boxes in the country has risen to 71 per cent on increased affordability.

“In December, 71 per cent of those with TV sets owned a set-top-box, up 8 per cent from the 63 per cent who owned a set-top-box in July.

“In Nairobi, which was the first area to migrate to digital transmission, 79 per cent now own a set-top-box, which is a 7 per cent increase from July,” said the report by mobile-phone based pollster Geo-Poll.

The local digital TV market is currently dominated by Bamba TV, DStv, KBC (Signet), Pan-Africa Network Group (PANG) and Zuku.

Netflix, a global provider of streaming movies and TV series, recently launched its services in the country as it eyes a piece of the DStv and Zuku markets.

Netflix has placed its subscription rates lower than the two service providers at Sh815 and Sh1, 222 per month.