The new set is an advanced version of the firm’s ULTRA HD TV and boasts prime picture, prime design and prime smart functions that offer a first-rate viewing experience.
LG East Africa’s marketing general manager Moses Marji said: “With our efforts to provide a stunning 4K viewing experience, we strongly believe that the super UHD TV will reinforce LG’s brand as synonymous with life-like picture quality, elegant design and convenient smart features.”
“We are also furthering our advancement in cutting edge, premium display technologies and convenience-enhancing TV features to place the company in a very favourable position as a global premium TV market leader,” he added.
The new UHD TV’s ColorPrime technology utilises the full colour spectrum to render a wider range of hues and shades, thereby creating greater image depth and realism.
Its ultra-Luminance technology endlessly analyses the brightest and darkest parts of the displayed content in order to improve the extended expression range of brightness with higher peaks and enhanced contrast ratio. As a result, the TV renders detailed images at extremely wide viewing angles.