Domino’s Pizza opens in Nairobi

Domino’s Pizza
Domino’s Pizza has opened an outlet at Fortis Tower in Westlands, Nairobi. PHOTO/FILE
Domino’s Pizza, one of America’s largest pizza chains, has opened an outlet at Fortis Tower in Westlands, Nairobi, joining a growing list of US fast food brands that have entered Kenya in recent years.

Local franchise holder of the brand, Om Nom Nom, has also opened two Cold Stone ice cream outlets – one on Mama Ngina Street and another at Fortis Tower in Westlands.

Michigan-based Domino’s Pizza and Cold Stone Creamery, a popular ice cream seller head-quartered in Arizona, are planning to open 18 outlets in Kenya by 2017 at a cost of Sh500 million.

Om Nom Nom’s director and co-founder Eric Andre told reporters in Nairobi that the firm has set a aside half a billion shillings for expansion with two outlets primed to open in Gigiri and Nyali in Mombasa next month.

“We are planning to open at least eight Domino’s Pizza and 10 Cold Stone outlets in the next 24 months in Nairobi where our focus will remain over that period,” Mr Andre said.

Om Nom Nom, a regional firm with interests in hotel, catering, real estate and retail sectors, is betting on Kenya’s fast growing middle class that is “eager to sample new things” that it will be providing.

The firm is co-owned by three investors; a Kenyan, a Briton and Mr Andre who is Italian.

Domino’s Pizza and Cold Stone Creamery have joined their compatriots – Subway and KFC – that have entered Kenya over the past five years and are currently expanding their branch network.

These US brands stand to gain from Kenya’s emerging eating out culture that is mainly driven by an expanding middle class with higher disposable incomes.