MultiChoice Kenya communications manager Philip Wahome said DStv is eyeing new subscriptions with the reduced prices while reaching out to viewers who are not within the digital terrestrial TV coverage.
“Going forward, especially with the global digital migration deadline scheduled for June, the competition will be on content and more so clarity. This is the reason we are reaching out to consumers with our high definition decoders,” said Mr Wahome at a press briefing on Tuesday.
The decoder, which was launched in Kenya last September, is XtraView capable and can be matched with selected XtraView compatible decoders, allowing viewers to watch different DStv shows in two different rooms all at the same time.
The fight for pay television subscribers has intensified in the ongoing migration from analogue to digital broadcasting that has attracted several investors into the market – including Safaricom, which unveiled its Internet-enabled decoder last week.
High definition decoders offers superior picture quality.