Samsung opens East Africa’s biggest shop in Nairobi

Samsung mega shop
The facility will act as a one-stop shop for Samsung’s range of products. PHOTO/FILE
Samsung Electronics has opened its largest shop in East and Central Africa as it seeks to maintain its position as the leading smart phones company in the region.

The 5,000 square feet outlet, which is located on Monrovia Street, will act as a one-stop shop for the company’s range of mobile products.

Samsung said on Friday that the store will offer its customers an opportunity to experience the products that it has launched into the Kenyan market.

“The additional store is part of the company’s investment to expand its retail network.” said Robert Ngeru, Samsung vice president for East Africa. “[It] will give customers the opportunity to not only inquire about our devices but also experience them real-time.”

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Mr Ngeru said the opening of the outlet was informed by the current consumer trends that are driven by innovation, technology and lifestyle.

“We’ll spend over Sh200 million in putting up more stores this year, we are number one worldwide, our stores represent the global image we portray outside Kenya,” he added.

The shop, which comprises a customer service centre, gaming zone and bar area, comes at a time when Samsung is facing stiff competition from Techno, Huawei and other brands that sell low-cost smart phones.

Samsung already has shops in Westlands and at Hilton Hotel in Nairobi and the company plans to establish at least 30 stores countrywide by end of the year.