How to market a small business

Marketing small business
Marketing a small business doesn’t have to cost a fortune to be effective. PHOTO/FILE
Like any other business, a small business needs to be introduced and promoted to potential customers to increase its chances of success.

This is especially true in times like these when the economy is struggling, and when many people are less willing to spend money on non-essential commodities.

Fortunately, promoting a small business doesn’t have to entail huge expenditures to be effective.

The following are some of the low cost, and free, marketing ideas that can help grow your small business exponentially.

1.) Sponsor local events – Community events offer you a great opportunity to market your products and services to a large audience for a fraction of the cost of a newspaper or magazine advert.

Sponsoring a high school football tournament, for example, will have teenagers wearing your branded T-shirts over the town for the entire holiday season and this will have a positive impact on your business. The key is to identify an activity that relates well to your line of business.

2.) Free promotions – Branded giveaways such as pens, cups, T-shirts and bumper stickers are a good form of advertising. They help spread the word about your business to potential customers while making your loyal customers feel appreciated. Giveaways will cost you some money, for sure, but quite often it takes spending money to make money.

3.) Special offers and discounts – In these harsh economic times, many individuals are tirelessly hunting for deals and discounts. By offering your customers special offers and discounts from time to time, you eventually win more business from them.

4.) Leverage employees, family and friends – These individuals are a great asset for your business. Give them branded hats, T-shirts, cups, stickers and other items that can help spread the word out about your small business.