StarTimes has also lowered the price of its Super bouquet which will now sell at Sh1,799 per month, down from Sh2,499 with access to more than 95 local and international channels.
The Smart bouquet will now be available at Sh899 per month, down from Sh1,799 with access to more than 67 local and international channels.
In addition to slashing subscription costs, StarTimes has lowered the cost of its hardware, with a high definition (HD) decoder now retailing at Sh999 upon subscribing to a bouquet of choice for Sh1,500.
“Our new offer is expected to enable more Kenyans to afford and access digital television no matter their location,” StarTimes sales director Anderson Gichuru said during the launch in Nairobi on Tuesday.
StarTimes, which markets itself as the ‘number one choice for digital migration’, is facing stiff competition from other pay TV vendors such as MultiChoice, which recently raised its subscription charges on higher operating costs.
Mobile service provider Safaricom has also announced plans to start broadcasts later this month with the launch of Internet-enabled digital television decoders.
Safaricom will compete for subscribers with, among others, Wananchi Group – the owner of Zuku TV – which offers voice, Internet and broadcast as a package.