Asian video-on-demand firm iflix launches services in Kenya

Iflix is present in 19 markets around Asia, Middle East and Africa
Iflix is present in 19 markets around Asia, Middle East and Africa. PHOTO/FILE
Asian subscription video-on-demand provider iflix has launched its services in Kenya in a move that further cements the country as East Africa’s hotbed of SVoD services.

Kenyan users can now sign up for a one-month free trial to the service via the Google Play or Apple App Store. This offer will allow takers a month of unlimited access to thousands of TV shows and movies that can be streamed live on a smartphone, laptop, tablet or Smart TV.

The subscription video on demand platform that is based in Kuala Lumpur, Malaysia, says that the new service will be available for regular subscription of Sh260 per month.

The launch of the service comes shortly after iflix announced its completion of Sh13.8 billion funding for expansion to emerging markets such as Kenya.

iflix co-founder and group CEO Mark Britt said: “These new funds will allow us to further execute on our local content strategy and expand our technology and development teams so we can continue to rapidly evolve the iflix service to meet the unique challenges of emerging markets.”

Iflix, a subsidiary of Catcha Group, was launched in May 2015 and is now present in 19 markets around Asia, Middle East and Africa.

The firm’s entry into the Kenyan market continues to disrupt the television viewership market, which was first unsettled by the arrival of US-based Netflix and the subsequent entry by Showmax and Amazon.

The increased entry of the global entertainment giants signals a departure from the traditional tune-in, consume-what-you-are-fed model of conventional terrestrial, cable or satellite television towards a new on-demand era of choice.