“Zuku full kit will retail for Sh3,999 from Sh5,999 to enable more customers to access and watch a wide-range of exciting and world-class channels,” the company said in a statement.
The price, however, does not include installation charges that Zuku says will not exceed Sh1,000.
Customers wishing to buy the decoder only will pay Sh2,499.
The slashing of the Zuku TV kit comes in the wake of intensified competition following the entry of new players who have taken up notable slices of the market including Internet video streaming services Netflix and ShowMax.
US-based Netflix, which has been operating in Kenya since January, offers limitless access to documentaries, TV shows and movies at monthly charges of between Sh815 and Sh1,222 – which is lower than the rates of pay-TV firms.
With the recent entry of ShowMax – owned by Naspers (South Africa’s media giant that owns MultiChoice) – the battle for viewers is set to intensify even further among Kenyan pay-TV and free-to-air TV firms.
ShowMax is offering two subscription packages, namely: Select, which costs Sh330 and Premium that goes for Sh880 per month. The service is available on computers, smart phones, tablets and smart TVs.
Both packages allow subscribers to either stream programmes or download up to 25 shows to watch offline for one month. Internet usage is pegged to a subscriber’s data bundles and is charged separately.
Downloading a 30-minute TV show consumes about 120MBs.
The rising local demand for subscription video on-demand (SVOD) services, which allow subscribers to view their favourite programs whenever they want, is raising fears of the imminent death of traditional pay-TV.