Carrefour opens store in Nairobi

Carrefour supermarket
Shopping trolleys at a Carrefour supermarket. PHOTO/BLOOMBERG
French retailer Carrefour has opened its first store in Kenya at The Hub in Karen, Nairobi, as it seeks to grow its presence in Africa.

Carrefour, which is ranked the second largest retailer in the world after Walmart, has occupied 6,000 square feet of The Hub – a new mall in the upmarket Karen suburb.

It becomes the second global supermarket chain to enter Kenya after Massmart, which last year opened its Game store in the country at the Garden City Mall on Thika Road.

Carrefour is also eyeing 100,000 square feet at Two Rivers – an upcoming mall in Ruaka, which is owned by NSE-listed investment firm Centum.

The retailer has a global presence across South America, Asia and Europe and is building its business in Africa with stores in Morocco, Egypt and now Kenya.

Carrefour’s Kenya hypermarkets will be operated by Dubai-based Majid Al Futtaim Retail, the exclusive franchise holder in the region.

“We are committed to offering the best price and best merchandise in a pleasant shopping environment because we are in the business of creating great moments for everyone everyday.

“We want to meet the needs of our customers who are in pursuit of a shopping experience that will leave them happy. We are also pleased to see the benefits of Carrefour’s presence in Kenya through job creation and support for local producers,” said Majid Al Futtaim country manager Franck Moreau.

The retailer has recruited about 200 workers for The Hub Karen outlet and it expects to employ about 500 workers for its local operations by December.

“We are thrilled with the opening of Carrefour here [The Hub] and wish them every success for the future,” said Jonathan Yach, mall manager of The Hub.

Carrefour’s entry into the Kenyan market is expected to pose stiff competition especially for Nakumatt, which targets similar clientèle to the French firm.